I help businesses define their unique brand message and branding positioning.
Unleashing the Potential of Your Brand: My Approach to Brand Strategy
MARKET RESEARCH
I conduct market research to understand our clients’ target audience, competitors, and industry trends. This research informs the brand strategy and positioning, helping my clients define their unique brand message.
BRAND POSITIONING
I help businesses define their unique brand positioning and messaging. I identify the brand’s unique selling proposition, value proposition and key messaging, which then guide all branding efforts, including visual identity and marketing communications.
BRAND ARCHITECTURE
I assist my clients in organizing and structuring their portfolio of brands and sub-brands. I identify the relationships between different brands and create guidelines for their use and communication, ensuring a cohesive and consistent branding strategy.
